The accompanying music video portrayed a fantasy theme, with Allen dancing with giant wrapped gifts and balloons. It was shot at Wrest Park in Bedfordshire and also featured dancers dressed as butlers; the locations were initially in a caravan in a park, and then in a giant colourful mansion, surrounded by contrasting grey clouds. Contemporary critics complimented the song and its themes of consumerism and the postmodern condition.
'The Fear' is a song by British recording artist Lily Allen from her second studio album, It's Not Me, It's You (2009). Written by Allen and Greg Kurstin, the song was released as the lead single of the album.
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